SERVICES

Shaping Your Brand in Today’s Digital World

In a fast-paced, digital landscape, choosing the right tools for your publicity can feel overwhelming. But it all starts with one essential step: knowing your brand and your audience. To make a real impact, you need a clear, strategic approach that defines who you want to reach and how you want to connect with them.

Every detail—what you communicate visually, verbally, and strategically—shapes your brand. While PR builds trust and strengthens your image, marketing drives sales and engagement. Today, with audiences sharing their experiences online daily, a solid brand image is crucial for artists, organizations, and promoters. Building positive relationships with your key audiences isn’t just a plus; it’s essential.

We’re here to help you cut through the noise and build a plan tailored to you. We’ll work together to identify:

- Your publicity goals and what they mean for your brand
- The best channels, audiences, and tools for your message
- A step-by-step action plan for consistent, effective communication

Ready to make your mark?

You’ll find our contact information in the menu above. Let’s bring your brand to life!

Mastering Social Media: Essential for Today’s PR and Marketing

Social media is more than just a trend—it’s a powerful force shaping how audiences engage, connect, and make decisions. For a successful PR and marketing strategy, understanding how to act and communicate on social platforms is essential. Your audience is constantly active on networks like Twitter, Facebook, and LinkedIn, so having a smart social media presence is key to reaching, informing, and inspiring them.

But social media is complex, and staying updated on its evolving tools and strategies can be a challenge. That’s why partnering with a digital marketing specialist can make all the difference.

We’re here to help you nail down the essentials:

- Which platforms are right for your goals?
- How to choose and budget effectively
- Building a strategic action plan tailored to your audience
Want expert guidance? Find our contact information in the menu, and let’s get started!

Personalized Coaching for Artists

Whether you’re looking for individual guidance or team support, our coaching sessions offer targeted advice to help you thrive in today’s music and arts world. Available via Zoom, WhatsApp, Google Meet, and Facebook Messenger, we cover a range of essential topics:

Artist Management & Career Guidance
PR, Branding & Marketing
Contract Advice
Recording Tips
Video Production (promo tips, content ideas)
And more!
Each one-hour coaching session is €125 (VAT included) and includes a free 30-minute pre-session to understand your needs and goals.

Ready to elevate your career? Just reach out via the "Contact" link in the upper menu to learn more!

Irma de Jong is the Managing director and founder of Cicerone Music & Art (1998). She has collaborated with many renowned artists and orchestras. As a project manager, she organized various cultural projects, such as violin competitions, art exhibitions, music events, and festivals. These multiple experiences with different working teams created her curiosity for generation management and audience development. It is her passion to (net)work with different age groups and look for fruitful working methods.

Irma regularly gives key-note lectures on various topics connected to music and art, like:

• Audience development
• Your Online Identity 
• PR and Marketing: how to Deal with it in the 21st Century
• Cultural Entrepreneurship for Musicians
• Communication in the music business
• The Essence of Networking

Irma is also involved in e-learning and is the executive director of iClassical Academy, an online teaching classical music platform created in Switzerland. Irma holds a Business diploma from Hanze College Zwolle. In addition, she studied and received her certificates in linguistics and musicology at the Dutch Open University of Heerlen and obtained her Public Relations and Marketing diploma at the Dutch Institution for Marketing (NIMA).

Would you like to book Irma for your conference or a presentation? Our email address is in the upper menu under "contact."

Support for Your Artistic Journey

Managing practical details can be a challenge in a busy artistic life. We’re here to help, bringing over 30 years of industry experience to support your unique needs.

Our services cover everything from contract setup, review, and negotiation to coaching sessions focused on branding, positioning, and social media. We can also manage digital marketing tasks and coordinate with promoters and festivals to help organize your tours.

Whether you need one-time service or ongoing support, we’ll create a custom solution that perfectly fits your goals.

Interested? Just click "Contact" in the upper menu to get in touch!

Explore Our Story in Art

Dive into our portfolio and discover the depth of projects we’ve crafted over the years! Each piece showcases our dedication to creating memorable experiences, from captivating performances to innovative productions.

Look and see where passion and creativity have taken us—and where they could take you next!

Please have a look at our portfolio here.